My Bajaj Journey So Far | JBIMS Mumbai

Education is a journey through the universe. The universe is enormous and seems to have no end.

Being at JBIMS, it feels to be a part of the education universe. 1st year at JBIMS has been a roller coaster ride for me. Right from the Induction days through summer placements, exams, confluences etc till the internship, every moment was special. There was a learning in each and every moment that we experienced at the campus.

‘Swiftly to Bajaj’, a name was given to my group by fellow batchmates as we 5 travels to campus by Swift, one of my friend’s car. Apart from my campus life, other moment’s that would remain in my mind is the travel to campus. We discuss everything that goes into our life- be it results, interview experiences, projects, presentations etc. We laugh, we cry, we try and we fail but we celebrate each and every moment together say, placements, results, birthdays. I am the one who likes to listen to Bollywood songs and the other four loves Hollywood music, so we always get into the argument on which music to play, it actually adds up to the fun. We also discuss day to day news and sometimes gets into the argument based on our different opinions. As people say that you learn much better with friends than in the classroom and that is true in our case. We discuss different brands, markets etc e.g. one of my group friends is a share market enthusiast, so we all get to learn about the share market. The bath tub, right in the middle of our campus is still a mystery for all of us.

Every brand has stories to tell- stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I aspire to be a conduit between brand and consumer. As a marketing person, I would want to work at a company that would provide good opportunities and would be helpful to shape my career in the initial phase.

Which ABG Company do you want to work for and why?

As Aditya Birla Group is a conglomerate, the company would provide numerous opportunities to work in different businesses and in different roles. From all the businesses, I would give first priority to Aditya Birla Fashion and Retail Limited and second priority to Idea Cellular Limited. I like branded clothes and I always experiment with different brands. Quality is the most important aspect and brand provides the quality- feel and comfort of clothes. Nowadays, choosing a brand is not just a fashion but an identity and I would love to work for Aditya Birla Fashion and Retails, that provides an identity to customers.

JBIMS Placement Committee

JBIMS was established in 1965 by the University of Mumbai in collaboration with the Stanford Graduate School of Business. JBIMS is considered to be unique in management education as it is firmly rooted in the local soil and capable of articulating the Indian ethos. In the contemporary era, when globalization and liberalization are the buzz words, the institute has (without disturbing the said roots) ordered itself to meet the emerging challenges, sentiments and opportunities that are coming with the new economic order.

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