Woxsen University MBA Placements [Salary and Recruitment Analysis]
WATPI Prep
Workshops
CAT' 23 Analysis
RTI Response
Selection Criteria 2023
Rankings
Best 50
Placements
Score Vs. %ile

BMW and Uber's Strategic Alliance - Strategy With RS

Comments
 

Anjan Behera

I agree on your points. But I have a doubt. BMW Series - 7 costs around rupees 1 crore. Do this segment of customers use the services of UBER? I doubt about this, though I don't know whether they use the services of UBER or not. I mean the customers of this segment are wealthy and generally have drivers who work for them. So, whenever they want to go, they drive on their own or else their drivers drive and they just order their drivers where to go. If the above assumption is true, then don't you think that this campaign may be a big failure for BMW because the target customers are not using this particular service?

26 Oct 2015, 06.51 AM

Rajesh Srivastava

Anjan, I had mentioned in the post, 'A strong buzz was created in these targeted cites as well as around the globe. It resulted in BMW getting free ‘publicity’ – this post you are reading also falls under the ‘free publicity’ category. Yes few actual buyers may have taken the ride but the buzz would have reached their ears.' The actual buyers may not have taken the ride but the buzz would have reached their ears. Moreover 'luxury' branding is about creating 'aspiration' & 'envy' in rest of us who cannot afford to own it but aspire for it. And more the 'envy' a luxury brand creates more desirable & valuable it becomes to the actual user.

26 Oct 2015, 07.10 AM

Mini Mock Test

CUET-PG Mini Mock 2 (By TISS Mumbai HRM&LR)

Participants: 382

CUET-PG Mini Mock 3 (By TISS Mumbai HRM&LR)

Participants: 171
WATPI S04 (Quiz)
College Comparison Tool - Quiz Ad

CUET-PG Mini Mock 1 (By TISS Mumbai HRM&LR)

Participants: 757

MBA Admissions 2024 - WAT 1

Participants: 189

SNAP Quantitative Skills

Participants: 505

SNAP Quant - 1

Participants: 937

SNAP VARC Mini Mock - 1

Participants: 923

SNAP Quant Mini Mock - 2

Participants: 349

SNAP DILR Mini Mock - 4

Participants: 237

SNAP VARC Mini Mock - 2

Participants: 431

SNAP Quant Mini Mock - 4

Participants: 185

SNAP LR Mini Mock - 3

Participants: 241

SNAP Quant Mini Mock - 3

Participants: 201

SNAP VARC Mini Mock - 3

Participants: 293

SNAP - Quant Mini Mock 5

Participants: 51

XAT Decision Making 2020

Participants: 442

XAT Decision Making 2019

Participants: 348

XAT Decision Making 2018

Participants: 447

XAT Decision Making -10

Participants: 583

XAT Decision Making -11

Participants: 456

XAT Decision Making - 12

Participants: 417

XAT Decision Making - 13

Participants: 352

XAT Decision Making - 14

Participants: 354

XAT Decision Making - 15

Participants: 394

XAT Decision Making - 16

Participants: 466

XAT Decision Making - 17

Participants: 511

XAT Decision Making 2021

Participants: 514

LR Topic Test

Participants: 2689

DI Topic Test

Participants: 1221

ParaSummary Topic Test

Participants: 2035

Take Free Test Here

Comments
 

Anjan Behera

I agree on your points. But I have a doubt. BMW Series - 7 costs around rupees 1 crore. Do this segment of customers use the services of UBER? I doubt about this, though I don't know whether they use the services of UBER or not. I mean the customers of this segment are wealthy and generally have drivers who work for them. So, whenever they want to go, they drive on their own or else their drivers drive and they just order their drivers where to go. If the above assumption is true, then don't you think that this campaign may be a big failure for BMW because the target customers are not using this particular service?

26 Oct 2015, 06.51 AM

Rajesh Srivastava

Anjan, I had mentioned in the post, 'A strong buzz was created in these targeted cites as well as around the globe. It resulted in BMW getting free ‘publicity’ – this post you are reading also falls under the ‘free publicity’ category. Yes few actual buyers may have taken the ride but the buzz would have reached their ears.' The actual buyers may not have taken the ride but the buzz would have reached their ears. Moreover 'luxury' branding is about creating 'aspiration' & 'envy' in rest of us who cannot afford to own it but aspire for it. And more the 'envy' a luxury brand creates more desirable & valuable it becomes to the actual user.

26 Oct 2015, 07.10 AM