Colloquium At IIM Indore Helps Students Gain Industry Insight
The Indian Institute of Management, Indore organized the first day of the two-day annual Colloquium held in the institute every year to provide a forum to students to interact with experts of various industries. This year too, the very first day of the event was marked by presence of dignitaries of different backgrounds who gave industry insight to the students. The event was attended by more than 500 students eager to learn from the experts.
The Director of the institute, Prof. Rishikesha Krishnan, in his address talked about the challenges being faced by the industry by quoting many recent examples. In the first half of Day 1 of the colloquium, the students got to interact with eminent personalities like Mr. Shirish Joshi, who has over 28 years of experience in firms like Procter and Gamble, Godrej, Pepsi Co etc at multiple positions. He shed light on what actually is the core difference between a choice and a strategy for a business firm. He quoted examples from the Airline, FMCG and Telecomm industry to explain how marketing strategies differ for incumbent and new companies. Talking about digital strategy of Nykaa, Mr. Hitesh Malhotra, Chief Marketing Officer at the company gave insights to the students on the digital marketing strategy adopted by Nykaa.com and the challenges faced by the company on the way to becoming a formidable force in the e-commerce sector. Providing a whole new angle to the event, Mr. Kirti Sharma, who boasts of more than 22 years of experience in strategizing and implementing Sustainable Business Models (SBM), spoke about the potential of the sanitation sector and how it’s being valued by various FMCG giants today as well.
Mr. Amit Gupta, Senior Manager at Deloitte touched upon a range of domains while addressing the audience including Rural India, LGBT Rights et al and provided in-depth knowledge to students regarding how the consulting industry works.
Overall, the day 1 of Colloquium,2017 was very interactive and while the students had a lot to take home, the speakers were also quite impressed with the level of enthusiasm shown by the attendees.