As a Marketing aspirant, what are the certification that one should do inorder to make CV strong?
– Google AdWords:
Google AdWords is a great way for a candidate to learn and display his proficiency in online advertising. For becoming an AdWords Certified Professional, a candidate has to clear 2 exams. One is the AdWords Fundamental Exam. For the other exam, a candidate can choose one of these – Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. The good thing about this certification is that one does not have to pay any fee for getting certified.
– SMstudy Certification:
The certifications offered by SMstudy are well-recognized across the globe. They offer certifications in domains such as Digital Marketing, Marketing Strategy, Marketing Research and Corporate Sales which have different levels based on work experience of the person such as Associate Level, Professional Level, Specialist Level and Expert Level. One plus point is that there is no fee for the Associate Level exam. The next levels of exams have to be taken as per the work experience of the candidate.
SMEI offers a variety of professional sales and marketing programs such as SMEI Certified Sales Executive, SMEI Certified Marketing Executive and so on. They are a great way to develop a good understanding of the sales and marketing domain. However, these courses are highly professional and hence the fees for the exams are on the higher side.
– Hubspot Certification:
Hubspot offers a number of certifications and tools in the sales and marketing domain such as Content Marketing, Email Marketing, Sales enablement and so on.
I am a student of IIM Indore, PGP 2017 batch
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