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As a society, are we too obsessed about brand names than the value that institution creates? thoughts?

As a society, are we too obsessed about brand names than the value that institution creates? thoughts?

2 Answers
Shobhit Dwivedi, MBA Aspirant answered 9 months ago

Another viewpoint on this would be that since most of Indians are obsessed with Brand name hence most of the brightest minds of the B-school aspirant category join these institutes irrespective of whether or not they provide value education. Since these students are extremely bright they enrich those institutes which comprise the so called Alumni base which in turn helps to increase the value of these institutes and this sort of Avalanche effect helps these institutes to create or reflect that they have value for themselves!

Chirag Shukla, MBA Aspirant answered 10 months ago

Definitely. 
Example (very recent): 
As an aspirant, I am a part of iQuanta. Helpful group to ask doubts and get queries resolved. 
But 60% of the queries in the months of February and March were: “I have converted XYZ and ABC. Which one should I join?”
Now XYZ and ABC have fees in the range of anything between Rs. 9-20 lakhs. And there are comments as simple as “XYZ>>>ABC>>>PQR”. This is very obviously an opinion based purely on nothing else but the brand perception. 
I think that is just ridiculous. There are placement reports available, so much information on the websites of these B-Schools that one need not just base their opinion/career decision on how a brand appeals to them.
This holds true for IIMs as well. No one wants to find out the subtle differences between IIMs. Just the tag matters. Everyone forgets that an IIM aura will help you, but at the end of the day it’s the job that you take up and how you perform that defines you and not your alma mater. 
This is my view as an outsider. 

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