Which among the following specifications in MICA is best for FMCG profiles?
a. Advertising and Brand Management
b. Marketing Analytics
c. Digital Communication Management
For FMCG profile, I would suggest ABM (Advertising and Brand Managment). However, there is no barring that students from other specialisation cannot sit for certain companies.
I have talked of all the roles in great depth here
You can refer to this article for more details about MICA - https://insideiim.com/20-things-that-make-mica-special