MICA SPECIALISATIONS

Which among the following specifications in MICA is best for FMCG profiles?

a. Advertising and Brand Management

b. Marketing Analytics

c. Digital Communication Management

15 days ago

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2 Answers

2 Answers
Ashi Jain
Current Student | MICA Ahmedabad

For FMCG profile, I would suggest ABM (Advertising and Brand Managment). However, there is no barring that students from other specialisation cannot sit for certain companies.

https://insideiim.com/important-marketing-concepts-for-mba-interview?src=ashi

I have talked of all the roles in great depth here

14 days ago


0 Votes


pratibha goenka
Current Student | MDI Gurgaon

You can refer to this article for more details about MICA - https://insideiim.com/20-things-that-make-mica-special

14 days ago


0 Votes


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