MICA SPECIALISATIONS

Which among the following specifications in MICA is best for Strategic Expert profile?

a. Advertising and Brand Management.

b. Marketing Analytics.

c.  Digital Communication Management.

15 days ago

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2 Answers

2 Answers
Ashi Jain
Current Student | MICA Ahmedabad

I am a student of MICA, however I need a bit more clarity on the Strategic Expert part, is it akin to Consulting role?

Now, coming to your question, 

ABM: If you want to become Brand Manager or go into advertising role

DCM: Digital specific role, E-commerce, etc.

MA: Analytics oriented roles

https://insideiim.com/important-marketing-concepts-for-mba-interview?src=ashi

I have talked of all the roles in great depth here

14 days ago


0 Votes


pratibha goenka
Current Student | MDI Gurgaon

You can refer to this article for more details about MICA - https://insideiim.com/20-things-that-make-mica-special

14 days ago


0 Votes


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