Study in India's Financial Capital. Highest Package offered - 27.5 Lacs.
InsideIIM Community
What inspires or inspired you to pursue Marketing?

What inspires or inspired you to pursue Marketing?

2 Answers
Apurva Sharma, IIM Trichy answered 2 months ago

Your response to this question might go like this:
Businesses are based on the ideas which in turn caters to the customers’ needs. Every business has multiple stages from its inception to the final delivery to the feedback process and then the subsequent iterative improvements. But to make the presence of the product prominent in the customers’ perspective, businesses need to put in some ‘inevitable efforts’. Here, the term ‘inevitable efforts’ refers to the marketing processes followed by the companies.
So, by now we have understood the importance of marketing processes, but pursuing career in this field need more than this basic requirement awareness. The candidate must have creative and imaginative mind to come up with unique ideas to solve the real time issues in order to increase the visibility of the firm among its customers. I think I have that creative flare in me (state some of your previous personal or professional experiences to support this claim).
This generation of customers is quite comfortable with technology and the classical means of marketing might not work to keep them engaged with the products of the firm. So, I understand the need of content marketing to increase the reach of the company to them in an effective manner. Establishing the brand and maintaining that is of utmost importance in the current scenario. So, there might arise some issues pertaining to the negative branding in content marketing because the customers make the issues viral very quickly without even giving a second thought. I am good at convincing people to convert negative arguments into my favor (state some of your previous personal or professional experiences to support this claim). So, I can use this quality of mine to help the firm to move forward in order to achieve the targets.
These connecting points make me inclined towards the marketing discipline to take my career to greater heights.
You can put more of your personal and professional experiences as well (if you have prior work experience in marketing) to make the answer more appealing.

-----------
I am a member of InsideIIM student team 4.0 and currently studying at IIM Trichy.

For a detailed answer read: https://insideiim.com/how-to-answer-why-marketing/?src=pratikranjan

Here it goes:
(a) An Open Arena: 
“What interests me the most about marketing is that unlike finance or other domains it has no set rules to follow, we have an open arena to innovate and pour in all our creativity. It’s like a blank slate and it’s up to the marketer to employ his creative genius and craft the most compelling proposition.”

(b) Demand Never Slumps: 
“The marketing industry has existed right from the time humans decided to brush their teeth, wash themselves, wash their clothes, groom themselves, clean their homes, and since then the demand has only grown. Talking of the FMCG industry alone, the FMCG industry is growing at approximately 15%, with changing lifestyles of the consumers and the untapped potential of rural markets, it is bound to grow even more in future. This disproportionate growth opportunity intrigues me.”
(c)  Directly Impacts the Way People Live: 
“There’s a constant interplay between marketing and societal changes. The potential of marketing to adapt itself to the changes in the society at times, and to change the society itself the others is what excites me to be a part of this change. It enables you to directly impact the way people live, dress, communicate, among so many other aspects. ”
(d) Constantly Innovate & Learn: 
“Marketing entails immense learning opportunities as you get to work at the grassroots with the customers, trying to feel their pulse and understand their psyche. Moreover, the consumers and their consumption habits change dynamically, therefore, it requires you to be on your toes always and keeps you reinvigorated with constant change to innovate and change.”
While these are excerpts from the various Marketing Interviews that I have come across, you can most definitely personalize your answer around these points and add relevant examples and stories to make it intriguing. If you have any further query or want to get your “Why Marketing?” answer reviewed, feel free to buzz me. Let me know how you like the article in the comments section.
May Kotler be with you.

Good Luck!
.

Your Answers