Mrs. Deepali Naair
Country Head – Brand & Corporate Communications
L&T General Insurance Co. Ltd.
Deepali Naair has had an eclectic marketing career working in varied industries. She began her career with Tata Motors followed by a stint in marketing at BPL Mobile, when the first mobile phone was launched in India. She has also worked in Advertising as a Strategic Planner at Draft FCB-Ulka followed by a stint in a consumer goods company – Marico as Marketing Manager for Saffola and Mediker. Her last assignment was with HSBC Global Asset Management India as Vice President & Head of Marketing. Apart from successfully managing marketing for India operations, she led the Global relaunch (communication development) of HSBC Global Asset Management Brand, which used to be HSBC Investments in its previous avatar. Her 18 years experience is primarily in the area of Marketing, New Product Development and Brand Planning. She has led teams across Asia Pacific in her various stints.
In 2010, she joined L&T as part of the start up team to launch the General Insurance business as Country Head for Brand and Corporate Communications. She has been instrumental in designing the brand strategy and digital strategy for L&T Insurance.
She gets invited regularly to speak on ‘Digital Media’ at various Seminars and Conferences. In April 2011, she was invited to USA, for a presentation on “Social Media in India”. This presentation was made to the insurers based out of USA.
In November 2011, she was invited for an exclusive access to the 2011 IBM Global CMO study and an interactive dialogue on the evolving role of the CMO. For the last 2 years she has been a prominent judge at the EMVIEs, one of the most respected awards for effectiveness in Media in the Advertising industry. In 2010, she was also a judge at the EFFIEs, an award instituted to recognize the effectiveness in Advertising.
She actively participates in CMO roundtables for the Internet and Mobile Association of India. She was also was a panelist at the Roundtable for India Insure Summit 2011 on “Digital Branding” in Insurance held in June 2011. In August 2011, she was invited as a Guest Speaker at “Clairvoyance 2011”, an annual event hosted by Symbiosis Institute of Media & Communications, for a Workshop on Brand management for MBA students and changing role of communication in building brands in the Indian financial services sector
Besides working full time, she loves to teach. She has been a faculty at SP Jain Institute of Management & Research, Mumbai for about a decade now. She has delivered guest lectures at MICA, Ahmedabad, IIFT, SIMSREE apart from other B Schools in India and abroad. She is also the recipient of Indira Super Achievers Award in September 2010, an award constituted to recognize and identify outstanding professionals who have had tremendous achievements in their respective fields.
She completed her graduation in English Literature and Mathematics followed by an MBA specializing in Marketing. You can follow her on twitter.com/deepalinaair. For the student community she runs two forums on facebook. prof deepali is the facebook id for MBA students and coachinterview deepali is the facebook id for the forum she runs for graduate students who are MBA aspirants.
She lives in Mumbai and her twitter profile reads “Marketer, Teacher, Mother, Shopaholic”.