Delphique 2014 presents Marketing & Finance Panel in association with Western Union

Delphique, the National Management Convention of MDI, Gurgaon has partnered with Western Union for the 3rd consecutive year for its Finance Panel. This year, the students shall be conducting research on “Building a Business Case for Western Union in the area of Online Payment Gateway Service for Cross-Border Transactions“. This research panel shall be immensely beneficial to students majoring in Marketing and Finance domains. Mr.Ranaditya Palit, Product Manager at Western Union shall be guiding the students throughout the course of the research.

The objectives of the research are to gain an in-depth perspective of the market, competition and regulatory processes to come up with a market entry proposition for Western Union. This shall involve identifying the customers, their needs, understanding how these needs are being fulfilled right now and recognizing the concern areas. It shall include a intensive study of the competition and the regulatory processes to be followed. Finally, the students are expected to come up with a market entry strategy for Western Union.


About Western Union: Western Union has been making our customers’ lives a little better for more than 160 years. Founded as the New-York and Mississippi Valley Printing Telegraph Company in 1851, Western Union continues to span distances with innovative technology. Western Union promotes global economic opportunity and growth by bridging gaps in the financial services sector. Their growing product portfolio includes business solutions, consumer-to-consumer money transfer, bill-payment services and stored-value options such as prepaid cards. Online, by phone, from more than 100,000 ATMs and through more than 500,000 agent locations worldwide, Western Union aims to move money anytime, anywhere and any way the customers choose, helping consumers and businesses grow.


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