Mr Verma then spoke about the 8 important strategies for brand repositioning which he referred to as the “Magnificent 8”. He made every point interesting by citing examples of products like Lifebuoy, Surf Excel, PayPal, Lego Starwars, Toyota etc. Various videos showing the different marketing campaigns further added value and made the session livelier. He also emphasised on how important it is to touch the emotional chord of the consumers through the advertisements.
A round of questions and answers followed where Mr. Verma answered numerous intriguing questions regarding brand repositioning, career in sales & marketing and his personal experiences. The discussion left the audience (especially the marketing enthusiasts) with an excitement towards what they were about to witness in the coming years.
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