IIM Rohtak Marks Watershed Event For Indian Film Industry

“Baccha kabil bano, kabil… kamiyabi toh jhak maar kar peeche bhagegi.” Remember how a dialogue swayed the hearts of most of us by showcasing the cynical, the soulful and even the heart-rending events of ordinary life! We are a country that celebrates cinema like a religion. The Indian media and entertainment market is poised to grow at a rate of 13.9 per cent, a rate that is almost double of that of the global M&E industry. When art collaborates with adroit business modeling, the impact is definitely going to be instrumental. Towards this end, the Indian Institute of Management, Rohtak is organizing the inaugural Film Summit on 31st July 2016. It is also the first of its kind to be held in any B-School in India.

From the exuberant masala fare to the heart touching and realistic storylines having subtle layers of social annotations, the grandeur of creativity is whistling globally. Movies have a universal appeal and the potential to expand this reach is very high with respect to Indian Film Industry. As such, the upcoming event with the theme of “Making India a global entertainment superpower” has already won a special place in the calendar and in the hearts of prospective audience.

The keynote speakers of the event are celebrated names like Mr. Rahul Puri (Managing Director at Mukta Arts), Mr. Saiwyn Quadras (story and screenplay writer of Neerja and Mary Kom fame), Mr. Ranjan Singh (Head of Marketing at Phantom Films), Ms. Megha Ramaswamy (writer, director and producer) and Mr. Sandeep Atal (General Manager – Box Office at Cinepolis).

Building scalable and sustainable business models for capitalizing the underlying opportunities is the heart and soul of this summit, which marks the watershed event for Indian Film Industry. By now, it is cognizant that sky is the limit.