The day arrives and crowd from all over the city comes pouring in inside the campus. Most of the stalls sell food and some of them also have entertainment things like throwing games. The sophisticated MBA school common area turns to a fish market when energetic students turn to salesmen. On-the-spot discounts, volume discounts and clearing-up discounts are all on the menu. The success of the event is never judged on the basis of the profits made (as there is never any profit), but on the basis of fun, the students had.
I was part of one of such stall and experienced first-hand how difficult it is to make profits out of a business. Most of the students who take part in this event do not wait another year to let their entrepreneurs out and start weekly food outlets to take advantage of the night canteen being closed on Saturdays. I am part of such a weekly stall where we sell fresh fruit milkshakes in the evening. We sensed the need through a market survey and bang, we were there to take the advantage. Such small acts of entrepreneurship are necessary in a b-school to make the students understand the intricacies in a business apart from the case studies.
Which ABG company would you want to work for and why?
I personally respect a lot the ABG businesses as they are the true nation builders giving back to the society they belong to. I would like to work for the fibre-cellulose business in which they make the raw material for the clothes. During a classroom discussion in the B2B marketing, I got to learn the challenging task that this business involves making the end consumer feel the importance of the raw material of the cloth they are wearing. I want to learn more about the business and the way ABG is able to generate profit out of such small operating margins.
Nikhil Dange
PGP 2nd Year
IIM Shillong
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