Later that I learned what marketing actually is. Never had any teacher grabbed so much of my attention. We keep fretting about the study that tells an individuals attention span can range about 40-45 minutes and how do B-schools expect us to attend 90 minutes of class for every course. That day was totally different. More than 10 days into classes but I had never been so attentive. I never realised when those 90 minutes passed. Prof never talked about what the 4ps of marketing are or what is the difference between selling and marketing, he went deep into the topic and was teaching us how marketing is done. What psychology is used by the marketers to lure customers to buy their product or services. How are customers retained. How simple things as a letter of alphabet or colour can have an impact on us about which we remain unconscious or how the marketers plan their advertisements in such a way that message can pass through our subconscious brain in a short span of time.
Marketing Management was one of the most memorable classroom experience as of now. Looking forward to many more exciting new experiences.
Which ABG company would you want to work for and why?
The Aditya Birla Group company that I would like to work in would be Aditya Birla Capital. It is the umbrella brand for all the financial services business of The Aditya Birla Group. It has a strong presence across the life insurance, asset management, lending, housing finance, equity and many more.
I am a finance enthusiast. I have been pursuing finance since 11th standard. Each and everything related to finance interests me. There is always a zeal in me to learn more and more about the field. I would love to get the exposure and experience in the field of finance.
Alisha Shaw
PGP 1st Year
IIM Shillong
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