IIM Shillong – Red Pill Or Blue Pill

I presume many of you are already familiar with this popular cultural reference that was featured in the movie “The Matrix”. For those who aren’t, it’s a choice between taking the Red pill that grants you access to knowledge, freedom, and makes you face the brutal truths of reality or the Blue pill that provides security, happiness and the blissful ignorance of reality.

Now unlike many of my peers here at IIM Shillong, I come from a commerce background and hence had a frame of mind that was more in line with the effects of the Blue pill. This was especially appropriate prior to my first Marketing lecture here. I say this because I was already convinced that it would mainly prove to be a useful class for my peers who came from the engineering background and I wouldn’t benefit much from it since I had studied marketing at both, the high school and graduate levels. Soon I realized I couldn’t have been further away from the truth as all my grave misconceptions came undone within the first ten minutes of the class.

I got introduced to concepts like neuro-marketing and its effects on consumer behaviour, public perception, etc. The innovative teaching methodology followed by an immensely stimulating discussion mesmerized me so much, that all of the 90 minutes flew by. They had been far too less to do the class justice.

So the key takeaway from this experience was that you must leave all your pre-conceived notions at the gate before you enter IIM Shillong. There is just so much to learn here from the extremely learned faculty that every class/lecture will leave you more enriched and yearning for more. At the end of the day, my perspective had shifted completely, as if somebody had shoved the Red pill down my throat.

So, this has been my experience during the short period of stay here. Each class I experience helps broaden my thinking. In just two weeks, I have started viewing the world as a highly dynamic system. I am sure I am yet to experience some of the most incredible lectures in the times ahead.

I would now like to sign off since those incredible lecturers also have a habit of handing out incredibly complex assignments. Now it’s up to you, after coming to IIM Shillong, what would you rather choose? The Blue pill or the Red pill?

Pranav Tyagi

PGP 1st Year

IIM Shillong

IIM Shillong Placement Committee

Placement Committee of IIM Shillong


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