Which ABG company would you want to work for and why?
I worked in IT industry for 3.5 years in Digital marketing & analytics area, which gave me understanding around non-conventional marketing channels and strategies. Supplemented with learnings from classroom in traditional marketing gives me holistic understanding of marketing and my inclination towards operation helps me building capabilities which make me a fit for retail industry business like ABG’s More & Pantaloons businesses. My summer internship was aligned in similar role around Marketing & Operations which gives me a leverage to apply my classroom knowledge and experience of industry dynamics in
formulating solutions which would make an impact.
This article is written by Piyush Chimankar - Class of 2019
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