Launch Of Gramotsava 2017 – Flagship Event Of XIMB

21st September 2017, Bhubaneswar

Today marked the beginning of Gramotsava, the flagship event of Xavier School of Rural Management, Xavier University Bhubaneswar. It was started way back in 2006, with the purpose of spreading awareness among the rural population and making them aware of modern technologies which can be used to bridge the gap between the rural and the urban.

It is essentially a rural marketing fair and its main objectives include, the promotion of Products & Services in rural areas, conducting of need-based market research and fostering of a productive relationship between the rural community and the organisations functioning in the rural sector.

The theme for this year’s Gramotsava is ‘Smart Village’. The time has come when people should not only focus on smart cities but also on smart villages which are equally important for the maintenance of balance and play a key role in helping the country develop in a sustainable manner. 

The chosen venue for this year is Nimapada, in the Puri district. The title sponsor, Super Sales Suzuki Motors, and the co-sponsors, Bazar Kolkata, Punjab National Bank and Tata Motors Consortium, were duly acknowledged.

The event kick-started with the launch of Gramotsava’s official video, and it was officially launched by unveiling the banner and this year’s mascot, the olive ridley turtle ‘Boney Bhaina’.  This was followed by a string of cultural performances and the release of the fifth volume of Dhvani, the annual magazine of RMAX.

The day drew to an end with a performance to the official Gramotsava song on stage, followed by the vote of thanks by Deepak Mishra, Coordinator of the Rural Managers’ Association of Xavier’s School of Rural Management.



Xavier University, Bhubaneswar (XUB) was established in accordance with the Xavier University Act 2013 and was inaugurated on the 7th of July 2014. The University is India’s first digital University and an institution of higher learning for imparting professional and technical education.It is a self-financing institution of higher learning for imparting professional and technical education.XUB offers its Masters in Business Management through its flagship school, XIMB. It also offers Masters in Human ResourceManagement through Xavier School of Human Resource Management, Rural Management through Xavier School of Rural Management, Sustainability Management through Xavier School of Sustainability and graduates programme in commerce through Xavier School of Commerce. Apart from these, it has proposed to set up other schools of higher learning in various areas like Public Policy, Sustainability, Media & Communications, Finance, Education and Centers of Research in Public Policy & others.



XIMB, a 29 years old business school of global repute is the Flagship School of Xavier University. Inspired by the Jesuit spirit of ‘Magis’, or excellence, XIMB strives to be a premier institute globally recognised for management education, training, research, and consulting that help build a just and humane society. The Institute today has become widely recognized for its excellence in imparting management education. It is counted among the leading management institutions in the country.

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IlluminatiX, Media & PR Cell of XIMB


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Xavier Institute of Management Bhubaneswar

Xavier Institute of Management, Bhubhaneswar is one of the most coveted B-schools in India. Established in the year 1987, XIMB is known for quality education in the field of Management and creation of future entrepreneurs. XIMB offers to its students three prestigious programmes; Business Management, Global MBA and Executive-MBA. 30 years and still going strong, XIMB strives to achieve its mission of making managers with a human face.