Learning Marketing From Bollywood – CineMBA

Why is it that Dharma Production’s romantic movies and Vishesh Films’ horror movies both find enough takers at the box office? The key to this question is in the concept of Market Segmentation. If segmented well, there is space for Karan Johar’s creations and for Anurag Kashyap’s too. This holds true for fairness creams to cars and for biscuits to business schools. In this video, students of MISB, explain the concept of Market Segmentation using India’s favourite past time – movies and their respective production houses.



Why make learning a mundane activity when you have a chance to learn it from movies? InsideIIM and MISB Bocconi bring you a fresh series that will help you learn from films!


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