The event was a huge success, with 60 entries, and participation from almost all the best b-schools in India and Asia, the event broke all previous records. MAXI Online presence, which is already the best among Indian b-schools, reached a new milestone with 8000 likes, and a weekly reach of 1.7 Lakhs on the MAXI Facebook page. The participating institutes included IIM A,IIM B,IIM C,IIM L,IIM I,IIM K,IIM Rohtak,FMS,MDI,NITIE,XIMB,MICA,SPJain,IIFT Delhi,GIM,TAPMI,AIMPhillipines,AIT Thailand, IIT Bombay.
Even the Launch of the event was planned through a viral campaign. MAXI, on its venture to make this event huge, kick started with a grand masquerade launch party. Sharable online content was created through this Legalize 3.0 International Launch Party. The photos of this launch party shared on MAXI facebook page attracted a lot of views and gave the initial drive. The JUGGERNAUT level was reached when the entries started being uploaded. Myriads of likes kept the page alive and kicking. The 50% weightage to the “LIKES” on FB saw unique ways adopted by teams to market their ads. The rest 50% weightage has been allocated to judging of the concept by academicians and Industry experts. The uniqueness of this event lies in how it serves multiple purpose of bringing laughs while conveying a strong social message and is all encompassing – not restricted to any specialization and this is what took it to a level that it has reached now. The huge prize money (1000USD) associated with it was icing on the cake.
For those who want to understand the unique ways adopted by MAXI or want to get in touch with your creative self or are looking for some laughs or are just simply bored – MAXI XLRI is a one stop for all. Visit them at Maxi XLRI page on FB (www.fb.com/maxi.at.xlri) or You can also follow them on twitter-twitter.com/maxiatxlri
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