Which ABG company I would want to work for and why?
I would want to work in Aditya Birla Group is Aditya Birla Fashion Retail limited (ABFRL). It holds to so many big brands under its name – Louis Phillipe, Van Heusen, Allen Solly, etc. These brands have instant recall for most people and hold an identity for up-class formal dressing both for the young and the gentlemen. Besides these brands, ABFRL also manages and runs fashion retails such as – Pantaloons. It has been my favourite shopping destination for so many years. Now considering the changes in consumer buying habits and fashion trends, ABFRL has also moved to e-commerce with its AJIO.com, which I find a challenging and exciting business to be part of. Also, since I talked to many people who have done their internships at ABFRL, I know the variety of interesting work the firm has for each of their employees as per the capabilities and passions
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