Marketing And Entrepreneurship Summit – Vivaan 3.0 – IIFT

Here comes the annual International Business Summit of Indian Institute of Foreign Trade, Kolkata Campus- Vivaan 3.0. A wide array of corporate events and competitions with brilliant prospective to showcase your skills has always been the salient feature of Vivaan. This year as well, the students of IIFT have come up with ideas to nurture young minds.

Marketing and Entrepreneurship summit is definitely one of those events which is in tandem with the ongoing changes in the global scenario.

Industry 4.0 has opened new doors to almost all the domains. Again, with the internet of technology reigning supreme everywhere with smart devices, the global scenario portrays a new world order: Digital marketing. Digital marketing has penetrated so deeply in the current market scenario, that a large portion of the expenses of the big brands are spent in creating relevant social media ads. Moreover, Google Adwords takes care of the click through rate, impressions, keyword selection etc which are essential in Digital Marketing. Due to the internet boom, the e-commerce industries are also making huge profits and newer start-ups are coming up giving a boost to morale of the budding entrepreneurs. Companies are striking a balance to create an effective melange of traditional and digital marketing. So, a new era of digital world bestowed with entrepreneurial ventures has ushered in.

Keeping these in mind, Vivaan 3.0 has arranged a Marketing and Entrepreneurship summit on 19th of August, 2017 from 2 PM to 4 PM where eminent corporate leaders will be sharing their insights on the newer roadmaps to the digital marketing and entrepreneurial aspirations. The eminent speakers are –

Mr. Sanglap Banerjee – VP Marketing, YES Bank & Program Lead.
Ms. Anvesha Poswalia – Senior Brand Manager, Asian Paints.
Mr. Mandar Natekar – SVP Viacom 18 Media & Business Head – MTV

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“Kronos”, competition for marketing and e-cell is launched for the marketing enthusiasts where hefty amounts are offered to the winners along with certificates.

Change is the only constant, the Marketing and Entrepreneurship summit yet again provides a holistic view to the start-up and digital world.

MediaCommittee IIFT

Editorial Board,IIFT