Markurious – The Marketing Event Of Revelation 2018 At SIBM Bengaluru
Bengaluru, 22nd January 2018: As Seth Godin rightly said, “Marketing is no longer about the stuff that you make, but about the stories you tell”, Markurious- the Marketing Event of Revelation 2018 came up with the creative set of rounds that not only provided a platform to the students to compete with the best of minds across the country but also to put on their thinking caps and explore their unexplored capabilities.
You may have a similar product to that of your competitor but what sets you apart is the way you strategize it, market it. The first round of Markurious saw the participants coming up with a new logo, vision statement, tagline and competencies of a new firm that emerged out of the merger of two competitors. The event resulted in the outflow of many innovative ideas that enabled all to learn from one another and revel in the spirit of competition.
This was followed by an IOCL case study competition where a new product was launched and the students had to devise various marketing strategies along with the application of various models in order to position their product in the market.
These stimulating rounds not only maintained the interest level of the participants but also gave them ample opportunities to brush their skills. No event could have justified the marketing mix better than the 4Ps Event. A perfect simulation of a Treasure Hunt, which got unfolded in three stages and took the participants on an exhilarating journey of product, place and buyer identification. The event was besieged by hidden clues which when unravelled led to another round. Mystery and marketing together made this event all the more enthralling and fascinating.
An overnight case study engrossed the participants in the fundamentals of marketing where they came up with a complete marketing plan of the respective companies allotted to them. The very following day, a clever twist took the participants to surprise. The companies assigned to them the previous night got into scandals and some were even proven guilty. Now as the PR heads or the CEO of the companies, the participants were to face the agitation of the public and bear the brunt of causalities occurred as a result of their fatal product. The round aimed to test their performance under pressure, their assertiveness and their decision-making ability.
Overall Markurious was a success. The team from SIMC Pune, Shivani Jha and Hailley Turakhia, bagged the first prize. They won a Trophy, a cash prize of Rs. 20,000/- and Bluetooth headphones of Zebronics. The Runners-up trophy went to Aditya Negi and Anant Gupta from SCMHRD, Pune. They received a cash prize of Rs. 10,000/- and Zebronics Bluetooth headphones.