So here I am, standing as if in a time lapse video, experiencing the thrill and race associated with a B-school life; doing assignments, giving quizzes, attending corporate lectures, applying to get into clubs and so on. Sleep is the only compromise I’m having to make, but there again lies the question- Hectic or Happening? From my perspective, happening it is indeed.
MDI Gurgaon is one of the few prestigious B-schools in India to host ABG every year. To be a part of this organisation thus gives me the privileged opportunity to try my best and become a part of Aditya Birla Fashion & Retail Ltd. Just as our body, the garment of our soul, tells a story of its own and becomes a part of our personality, so too does the clothes we wear. By being a part of the marketing team for internationally acclaimed brands like Allen Solly, Louis Philippe, Peter England etc. I’ll gain an understanding of how fashion industry works. Each customer associates his image with a fashion style and brand and I want an experiential learning of why a customer wants that particular brand.
It is in this industry that I believe I will be able to find a right mix for my interests in philosophy and the dream of working in branding and advertisement. From the little that I’ve learnt so far in MDI, I believe gaining customer insight is essential for a marketing professional and thus I dream of working with ABG. To add to that, being a part of the marketing team for international brands, I would have the opportunity for growth and experience international marketing.
“Take up one idea, make that one idea your life,” said Swami Vivekananda. From him we learn the true meaning of the term “Globalization”, not only in the economic and geographical sense of the term, but also the intellectual and spiritual. It is this idea and philosophy that I want to carry with myself while joining the ABG family.
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