Memoirs Of A Mandevian

It’s been only a month since I have been a part of one of the most prestigious communities of this nation- Mandevians. What has changed in this last one month? A lot perhaps, the most important of which is perhaps my change in perception. “Hectic” has turned into “Happening”. Reading philosophy has been my passion for quite a few years, and although I haven’t been able to read as much as I would like, MDI has given me the opportunity to practically apply my learnings so far. A very important aspect of this college, for me at least, is the statue placed in front of our library- Swami Vivekananda. At times when B-school routine and discipline has been too grilling, so much so that I had started missing the leisure of my home, the warmth of my family, it is the sight of that erect statue which silently speaks to me, reminding me of my purpose- to become a “change-master”.

It is not only the statue, but also the treasure-trove of books- “Gyan-grih”, behind it which attracts me the most. As expected in a premier B-school, our library consists of a fine selection of physical and online resources pertaining to management. But something which truly appeals to me is its collection of philosophical, literary and scientific books. From Adi Shankaracharya to Michio Kaku, from Stephen King to Rabindranath Tagore, our library has a collection to satisfy bookworms of any genre. And what adds to the experience is the walk amidst the green campus after exiting the silent library. An hour of Vedanta, followed by a walk in the garden leading up to the popular cafeteria in campus, sums up a perfect evening.

Learning at a B-school doesn’t remain restricted to the library and classrooms. Learning happens every moment I interact with a fellow Mandevian. The best thing about pursuing an MBA, I feel, is the confluence of people from diverse backgrounds, each having their own story to tell. In classrooms we gain knowledge about topics like “Human Behaviour” “Customer Insight” etc. and in the campus, we experience it. For the first few days I had a group of friends, but now I do not. They’re my family now and hopefully will be for the coming two years. Funny how most of us believe in one life, and yet if we break it down it would appear to be several distinct lives joined to build one story.

So here I am, standing as if in a time lapse video, experiencing the thrill and race associated with a B-school life; doing assignments, giving quizzes, attending corporate lectures, applying to get into clubs and so on. Sleep is the only compromise I’m having to make, but there again lies the question- Hectic or Happening? From my perspective, happening it is indeed.

MDI Gurgaon is one of the few prestigious B-schools in India to host ABG every year. To be a part of this organisation thus gives me the privileged opportunity to try my best and become a part of Aditya Birla Fashion & Retail Ltd. Just as our body, the garment of our soul, tells a story of its own and becomes a part of our personality, so too does the clothes we wear. By being a part of the marketing team for internationally acclaimed brands like Allen Solly, Louis Philippe, Peter England etc. I’ll gain an understanding of how fashion industry works. Each customer associates his image with a fashion style and brand and I want an experiential learning of why a customer wants that particular brand.

It is in this industry that I believe I will be able to find a right mix for my interests in philosophy and the dream of working in branding and advertisement. From the little that I’ve learnt so far in MDI, I believe gaining customer insight is essential for a marketing professional and thus I dream of working with ABG. To add to that, being a part of the marketing team for international brands, I would have the opportunity for growth and experience international marketing.

“Take up one idea, make that one idea your life,” said Swami Vivekananda. From him we learn the true meaning of the term “Globalization”, not only in the economic and geographical sense of the term, but also the intellectual and spiritual. It is this idea and philosophy that I want to carry with myself while joining the ABG family.

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