29th June 2018
Class: Marketing Management: Session 2.
As a matter of fact, it becomes evident from the expression of the batch that Marketing seems to be a stimulant for quite a significant proportion. We remain even more glued because our Marketing faculty is none other than the Chairperson of the Student Affairs Committee Prof. Dhananjay Bapat. In my opinion, this is one of the most interesting full credit courses that adorns our curriculum, all credits to Sir’s way of teaching.
The most desired qualities of being a Marketing Manager was being discussed at large, and the discussion spanned across areas of the efficiency of market research before the importance of advertising began being stressed upon. Advertising models were being spoken of, how different companies have revised their marketing policies to keep track of the evolving social scenario.
I was focusing on the textbook for a while when suddenly I could hear someone sing in class. Momentarily I was terrified considering the audacity of the student concerned.
“Kuch khaas hain...hum sabhi mein…kuch baat hain…hum sabhi mein…baat hain…khaas hain…kuch swaad hain…kya swaad hain..”
To my extreme amazement, I found that the singer is none other than our Bapat Sir himself. Can you believe it? He was so effortless at going out of the box. He explained that this particular song had been used by Cadbury when they initiated the penetration of the market for the youth.
Marketing is all about capturing the imagination of the people of the other side of the table, he says, and that all of us are marketers in some way or the other. It took me quite some time to understand this statement of his. Didn’t Prof. Bapat elucidate his claim through his idiosyncrasies? In my opinion, he did, making the very second class of his extremely special for us all.
Which ABG company would you want to work for and why?
If given a chance to work with the reputed Aditya Birla Group, I’d like to work in the domain of Idea Cellulars Ltd. A merger of Idea and Vodafone is in the talks and even a new name for the combined entity has been proposed. It would become the largest player in the national telecom market, and thus would involve a huge workforce and thus would require a highly efficient squad for managing people. As someone who loves to deal with challenges, this would be the perfect opportunity for me to discover and showcase my skill sets in this particular field.
Himadri Kumar Nag is a first-year student at IIM Raipur.
Comments
Agam Sehdev
Agam Sehdev MBA Class of 2018-20 IIM Raipur
Marketing is no doubt one of the most sought after domain in IIM Raipur !
22 Jul 2018, 06.09 PM
Madhusmita Mohanty
Nice one!
22 Jul 2018, 06.15 PM
Ashwani Kumar
Currently pursuing MBA from Indian Institute of Management, Raipur
Nice well rounded piece of writing.
22 Jul 2018, 06.15 PM
Vishal K R
Helpful article for the future aspirants!
22 Jul 2018, 06.16 PM
Poojitha Saranya Chilaka
He made us remember all the good olden advertisements ✌✌
22 Jul 2018, 06.18 PM
Prateep Kandru
Lucky People to hear him out
22 Jul 2018, 06.21 PM
Sameer Patel
Very special indeed!
22 Jul 2018, 06.23 PM
Banoth Ravikumar
Good one!
22 Jul 2018, 06.26 PM
Arpit dongre
Product Manager at Larsen & Toubro Limited - Electrical & Automation
Nice work Himadri
22 Jul 2018, 06.27 PM
ranjith kumar
nice article
22 Jul 2018, 06.33 PM
RAMAKRISHNA REDDY ALLANAGARA
Good experience to share.
22 Jul 2018, 06.34 PM
Abhinav Patnaik
well written
22 Jul 2018, 06.35 PM
AZHAGARASAN TP
Good...
22 Jul 2018, 06.39 PM
Aman Kumar
i am fun loving person
well rounded piece: awesome
22 Jul 2018, 06.43 PM
Ashwini M
Good one!
22 Jul 2018, 06.45 PM
Anshu Arya
I love good books and music. You'll enjoy my company.
Marketing is the best subject to choose at iim r. and that is because of the amazing faculty members
22 Jul 2018, 06.48 PM
Abinav Venket Sivarajan
A Doctor with 2 months of startup experience. Currently pursuing an MBA to delve deeper into the world of business, with a goal to enter into Healthcare Administration.
Yeah! Marketing classes at IIM Raipur are one of the best!
22 Jul 2018, 06.49 PM
Chanakya Kambhampati
Loves solving challenging problems and an avid traveller
yes bro, the class is special for us
22 Jul 2018, 06.51 PM
+Read Replies (1)
Himadri Nag
Himadri Nag, a second year student in IIM Raipur specializing in Finance and Marketing
Indeed it is !
22 Jul 2018, 07.37 PM |
Isha Lachhar
Good articulation of thoughts. Liked it very much.
22 Jul 2018, 06.52 PM
+Read Replies (1)
Himadri Nag
Himadri Nag, a second year student in IIM Raipur specializing in Finance and Marketing
^_^ glad.
22 Jul 2018, 07.07 PM |
Akash Minj
Very informative
22 Jul 2018, 06.54 PM
Hemant Kumar
Nicely Written :)
22 Jul 2018, 06.56 PM
+Read Replies (1)
Himadri Nag
Himadri Nag, a second year student in IIM Raipur specializing in Finance and Marketing
Thanks. :)
22 Jul 2018, 07.38 PM |
guneet kaur makan
Good work!!
22 Jul 2018, 06.58 PM
SANTHA KUMAR JANUMALA
a good team leader who can become the chain within the team to lead it practically.
nice one
22 Jul 2018, 07.11 PM
Kompelly Srivatsav
I still remember that out of box moment! Nice work Himadri.
22 Jul 2018, 07.11 PM
Sriraman Muralidharan
kn
Amazing Insights!
22 Jul 2018, 07.17 PM
Prakhar Jain
Experienced professional with a demonstrated history of working in the IT industry. Skilled in Product Management, Stock Market, Management, Microsoft BizTalk, .NET Framework, MSSQL and Leadership. Strong professional, currently a student at Indian Institute of Management Raipur.
Interesting read!
22 Jul 2018, 07.18 PM
Aditya Chaudhary
Nicely articulated !
22 Jul 2018, 07.18 PM
Manisha Rao
I am optimistic and always carry a smile. I am a hard worker.
Nice article
22 Jul 2018, 07.19 PM
NIKHIL KUMAR
Gud one..!!
22 Jul 2018, 07.19 PM
Arohi Prabhune
A memorable one , indeed!
22 Jul 2018, 07.20 PM
Shreyan Gedam
Its a really good article
22 Jul 2018, 07.21 PM
VATSAL GARG
Nicely writeen ...All the best for the coming 2 years...
22 Jul 2018, 07.22 PM
vedant mundada
Hi! I am Vedant, a 2nd year student ( Finance, Operations Major), from IIM Raipur. Apart from my goal of becoming a Corporate strategist - solving complex problems aching the industry and calibrating the direction of incremental business growth, I am an avid thinker (I think, if that's even is a thing?), a believer of doing the right thing and a Go - Getter. If you had like to get in touch with me, you can connect with me on LinkedIn - https://www.linkedin.com/in/vedant-mundada-iimrp/ and drop a message. Thanks!
Nice write up!
22 Jul 2018, 07.26 PM
Shreyan Gedam
Its a really good article!!
22 Jul 2018, 07.27 PM
Rajat Singhal
Well presented!
22 Jul 2018, 07.28 PM
Chirag Gupte
Very well written.
22 Jul 2018, 07.29 PM
mayank pamnani
Glittering!!!
22 Jul 2018, 07.31 PM
Shubham Mahore
Excellent.....
22 Jul 2018, 07.31 PM
Saptarsi Basak
Student at indian institute of management raipur
A very well-written piece!
22 Jul 2018, 07.32 PM
Kunal Kom
Kunal Chandrakant Kom, 18PGP234@IIMRaipur.ac.in IIM Raipur
Most memorable . Yoga Marketing !!
22 Jul 2018, 07.34 PM
Nishant Yadav
Nishant Yadav PGP 2018-20
Nice experience
22 Jul 2018, 07.34 PM
Ansuman Mohapatra
excellent article!!
22 Jul 2018, 07.35 PM
ASHISH RAMTEKE
very well written
22 Jul 2018, 07.36 PM
Amey Rane
well rounded article!
22 Jul 2018, 07.37 PM
Manoj Ram S
Manoj is a second-year student at IIM Raipur.
Well written.
22 Jul 2018, 07.37 PM
Aman Deep
Aman Deep, second-year PGP student at IIM Raipur
nice one
22 Jul 2018, 07.38 PM
Sammedi Shah
Nicely written
22 Jul 2018, 07.38 PM
Nidhi Gulhane
Hence, IIM Raipur is known for "Marketing"! :)
22 Jul 2018, 07.38 PM
Aman Deep
Aman Deep, second-year PGP student at IIM Raipur
nice try
22 Jul 2018, 07.41 PM
suruchi pendse
Good
Nice onr
22 Jul 2018, 07.43 PM
VATSAL GARG
Interesting and special one...
22 Jul 2018, 07.43 PM
Akhil Nair
Very well expressed!!
22 Jul 2018, 07.45 PM
Ishwar Singh Rawat
Nice
22 Jul 2018, 07.50 PM
MAERAJ M
Good one!
22 Jul 2018, 07.53 PM
Priyesh Mummidi
experiencing one of the most important aspects of marketing first hand in class, Brand Recall.
22 Jul 2018, 07.58 PM
Ayush Kumar
good article written
22 Jul 2018, 08.02 PM
OMKAR MAJUMDER
Like Cadbury's ads, our marketing classes are filled with emotions.
22 Jul 2018, 08.03 PM
Jyoti Pal
Nice one
22 Jul 2018, 08.07 PM
Kranthi Macha
I am a second year MBA student at IIM Raipur
Nice read
22 Jul 2018, 08.14 PM
luqman saood
Management Student at IIM Raipur . MBA batch 2018-20
nice write up !
22 Jul 2018, 08.14 PM
Oindrila Das
great work
22 Jul 2018, 08.25 PM
Sparsh Rawat
Good!
22 Jul 2018, 08.30 PM
himanshu bhandari
HEY I AM HIMANSHU. I am a student of IIM Raipur PGP 2018-20.
well written
22 Jul 2018, 08.30 PM
Sanket Chaturvedi
Well said!! That was amazing!
22 Jul 2018, 08.32 PM
Dr. Sharath R
Doctor - Bschool student
Thats why marketing is one of the best in this IIM
22 Jul 2018, 08.34 PM
Shriram R
Marketing class with a song!!! amazing
22 Jul 2018, 08.37 PM
Ankur Katiyar
Nice writing, written from the heart , touched the heart........
22 Jul 2018, 08.38 PM
Divya Singh
well written
22 Jul 2018, 08.38 PM
Vikas Revankar
Superb.
22 Jul 2018, 08.43 PM
Ritiz Pandey
I am pursuing MBA from IIM Raipur.
Thanks for sharing you experience.
22 Jul 2018, 08.43 PM
Parag Moonat
nice
22 Jul 2018, 08.44 PM
Trideep Baruah
Great work. Keep this up.
22 Jul 2018, 08.48 PM
Shiva Prasad Yachamaneni
I am a self motivated hardworking person who always ventures out to explore the unexplored. A travel freak who always moves way more than any other person.
true to itself
22 Jul 2018, 08.50 PM
Tirthadeep Das
Well done.
22 Jul 2018, 08.51 PM
sagarika agarwal
Nice work
22 Jul 2018, 08.52 PM
Rimjhim Dewangan
Interesting
22 Jul 2018, 08.53 PM
Surabhi Chouhan
I am a creative and passionate person. I wish to become a successful manager very soon.
Beautifully written !
22 Jul 2018, 08.54 PM
Shriram R
well compiled
22 Jul 2018, 08.58 PM
Mohan Sri Ram s
Interesting experience.. well written
22 Jul 2018, 09.02 PM
RITU RANJAN KUMAR
student at iim raipur
helpfull article for marketing
22 Jul 2018, 09.02 PM
Rohan Roy
Rohan is a IInd year student at Indian Institute of Management, Raipur.
Indeed, an experience to be shared!
22 Jul 2018, 09.05 PM
Nithin K S
IIM Raipur for marketing..
22 Jul 2018, 09.10 PM
Sarthak Navalakha
Well written
22 Jul 2018, 09.12 PM
Sindhura Kondreddi
very nice
22 Jul 2018, 09.13 PM
utkarsh .
Great faculty for Marketing at IIM Raipur..
22 Jul 2018, 09.17 PM
Naresh Madhavareddy
Nice one!
22 Jul 2018, 09.17 PM
shivankar adsul
Nice!!
22 Jul 2018, 09.18 PM
shubham raj
Shubham Raj, IIM Raipur
Nice articulation!
22 Jul 2018, 09.20 PM
MANAS AGARWAL
That's why even i Love IIMR
22 Jul 2018, 09.21 PM
sai sachin
nice
22 Jul 2018, 09.23 PM
Maurya Banda
wonderful mind-blowing fantastic
22 Jul 2018, 09.33 PM
Sanket Chaturvedi
That was very nice!
22 Jul 2018, 09.35 PM
Sammedi Shah
A very helpful article indeed!
22 Jul 2018, 09.38 PM
Chobin Taru
Nice Read!
22 Jul 2018, 09.47 PM
Sparsh Rawat
Interesting...
22 Jul 2018, 09.47 PM
Trinabh Dowerah
Introvert, mad-risk taker and a GEM- General Engineer and Manager
Geat piece of writing.
22 Jul 2018, 09.50 PM
Trinabh Dowerah
Introvert, mad-risk taker and a GEM- General Engineer and Manager
Great piece of writing.
22 Jul 2018, 09.50 PM
Kaushal Bavishi
IIM Raipur PGP batch 2020
Niceee
22 Jul 2018, 09.55 PM
UDIT SAGAR
indeed one
22 Jul 2018, 09.58 PM
Sujith Nayak
Superb..
22 Jul 2018, 10.02 PM
himanshu bhandari
HEY I AM HIMANSHU. I am a student of IIM Raipur PGP 2018-20.
good work
22 Jul 2018, 10.16 PM
shubham raj
Shubham Raj, IIM Raipur
Nice work!
22 Jul 2018, 10.16 PM
Srushti Parihar
Very insightful
22 Jul 2018, 10.17 PM
Supriya Kullu
Wonderfully written
22 Jul 2018, 10.34 PM
Shantanu Barla
Well rounded article
22 Jul 2018, 10.43 PM
Rahul Roshan
Rahul Roshan PGP 2018-2020 IIM Raipur
Masterpiece from the master
22 Jul 2018, 10.45 PM
+Read Replies (1)
Himadri Nag
Himadri Nag, a second year student in IIM Raipur specializing in Finance and Marketing
arre Thanks man.
23 Jul 2018, 12.10 AM |
RITU RANJAN KUMAR
student at iim raipur
Great work!
22 Jul 2018, 10.45 PM
UDIT SAGAR
nice explaination
22 Jul 2018, 11.00 PM
Sumit Suman
Nice one!
22 Jul 2018, 11.14 PM
vignesh Murugan
Vignesh M is a second year Student at IIM Raipur.
Very nice article
22 Jul 2018, 11.17 PM
Vimal Rajendran
Vimal R, Pursuing MBA at IIM Raipur
Thanks for sharing....Amazing article
22 Jul 2018, 11.17 PM
Ravi Prakash
nicely written
22 Jul 2018, 11.19 PM
P. Santhosh
Good Work
22 Jul 2018, 11.24 PM
UDIT SAGAR
nice article
22 Jul 2018, 11.26 PM
NAVIN KUMAR
a nice class experience, worth mentioning
22 Jul 2018, 11.48 PM
Parixit Mungalpara
Great article
23 Jul 2018, 03.33 AM