I recollect having met such seniors during my 6-month internship at Aditya Birla Chemicals, Thailand Ltd., back in 2015. I was in the Phosphates division in Bangkok and met 2 sets of seniors who had come for 3-months of their LEAP program. They both gave me a small idea about their internships at many other ABG companies. The one that enraptured me the most was Aditya Birla Fashion and Retail Limited (ABFRL), Bangalore. The senior was working in the marketing vertical and told me about the experience she had analyzing the sales of various brands including Pantaloons, Allen Solly & Van Heusen, and how she learnt about preventing competition within the brands. This had really got my attention, and I didn’t understand completely back then, but I was still very awestruck by the concept itself. Even today I am curious to know the strategies of keeping such a product mix, and probably that is what got me interested in marketing. The product mix built by ABFRL needs to be marketed really well to be successful, and dealing with such brands will be one heck of a learning experience!
If I ever get the opportunity to learn from seniors at an ABG company, I would love to do it at ABFRL, and hopefully become one of those helpful seniors there.
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