I have always wanted to work in the field of marketing and I feel understanding the consumer behaviour and being involved in making decisions to position various products has always been my passion. Having worked as a marketing trainee at an educational firm for 13 months and having done my summer project in sales and marketing with a start-up I have got my feet wet in the sales and marketing field. Fashion I feel is an exciting industry with an exceptional scope in innovative marketing. The trendy yet classy positioning of Aditya Birla fashion post the rebranding from pantaloons to give it a sense of belonging and trust to the Aditya Birla group is a classic touch of elite branding and this has got me excited wanting to learn more and work in branding at the Aditya Birla group fashion and retail
- Aswath S
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