Does the mention of God persuade consumers to buy?
God's mention in advertisements may dissuade people from taking moral risks, however, in cases involving no moral risks, God helps act as security and a source of validation for risk-taking. Read about this interesting Stanford research study that discusses human behaviour under the influence of the divine. (Forbes India)
Indian wind giant Suzlon has had a rocky past. Its run of problems with money lenders made it an interesting case study. Read about Tulsi Tanti's story of turnaround, which still remains work in progress. (Forbes India)
For those interested, read on for its growth stage story and its later fall from grace, a fall the company is still recovering from.
After losing the market share pie to its larger rival Myntra, Jabong is now looking for buyers to match the financial muscle of Flipkart and the like. Read about its talks with potential buyers. (LiveMint)
An older topic revisited: As Alexis Tsipras' left-wing party won Greece's elections yesterday, we look at an older article that talks about the Greek Debt Crisis in detail.
Happy mind-chomp!
All previous News Burgers can be found here.
Comments