How NOT To Create A Brand? – Brand Management
It’s true that you cannot satisfy every customer. But a single dissatisfied customer can be a costly affair for your brand.
1. A dissatisfied customer can influence and convince others to not buy your product.
2. Peer influence is a major factor in buying decisions of consumers.
3. Brand managers must attempt to satisfy all their customers.
4. A single dissatisfied customer can be a costly affair for the brands.
This chapter is a part of “Brand Management” Course on Konversations. It’s a unique masterclass by Rajesh Srivastava, the man who has nurtured brands like Bagpiper and Park Avenue deodorant and taught at bschools like IIM Indore and S. P. Jain School of Global Management. Check out the free sample module of the course here.
If you have ever dreamed of building a brand or becoming a brand yourself, then this course is for you.