The concept of the fair was pioneered by Sharad Sarin - senior XLRI faculty- in 1979. Since then the fair gives students a hands on opportunity to learn market research fundamentals and come up with marketing insights on live problems handed over by partner brands and corporates.
Apart from the market research games, Maxi fair also includes recreational activities for youngsters like paintball, zorbing, video games, merry go round, fancy dress competition etc. Among all the fun and frolic attendees purchase exotic handicrafts and devour mouth-watering delicacies at the food stalls.
The fair will be held on 17th and 18th January 2015 at the XLRI campus ground. Participation for the fair is expected to surpass last year’s Six Thousand thus making Maxi Fair one of the biggest marketing event in the B-school circuits.
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