Social media has given rise to a giant wave of influencers. Whether you are a politician or a fresher, personal branding can take you places. Today, everyone is a brand with different brand values and positioning. Increasing your personal brand value can be a big advantage in your career.
From shooting videos at home to collaborating with Priyanka Chopra, YouTube star Lilly Singh aka IISuperwomanII has come a long way. Here are some of the lessons you can learn from Lilly Singh about personal branding – Make sure you are regularly interacting with your audience in some way or the other.
1. Identify the unique value that you provide to your target audience and communicate it effectively.
2. Be patient. Success may not come to you overnight.
3. Don’t shy away from collaborations.
4. Keep learning and reinventing yourself.
Want to create a successful brand or become one yourself? Let Rajesh Srivastava show you how on Brand Management.