Dove on 7th October’17 (this Saturday) released an advertisement showing a dark-skinned woman in a bathroom with a bottle of Dove body wash in the lower right-hand corner of the picture. (Referenced below)
In subsequent frames, the woman reaches down and lifts up her shirt to reveal a smiling white woman.
What was the advertisement trying to communicate? Black skin is not desirable & should be cleansed away?
Backlash on social media made the Brand realise its blunder & forced it to issue a public apology later that day, ‘An image we recently posted on Facebook missed the mark in representing women of colour thoughtfully. We deeply regret the offence it caused.’😡😠😡