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Star Sports' Short-Sighted Football Broadcast Strategy In India

Comments
 

Sayantan Banerjee

I am not very sure if all your data is accurate because just today itself, on the 27th of August, the Manchester United versus Hull City match of EPL was shown live on SS4. I could watch the match without any HD subscription at all.

27 Aug 2016, 01.44 PM

+Read Replies (1)

Ankit Doshi

Creator of InsideIIM.com & The Kampus Konversations App.

I have mentioned in the post. The changes are due from October 1st. They are dedicating one SD channel SS4 for some matches till Sep end.

27 Aug 2016, 11.29 PM |

Ayush Srivastava

Ankit, the entire reason for the switch to select hd is so that the indian users also consume indian sports, like isl for example. So a newbie still gets to watch football and passionate epl fans move to select hd. For star it is a business opportunity to make money from subscriptions as well as increase viewership of domestic leagues for which they pay far lesser. So they are in a win-win situation with nothing to worry

29 Aug 2016, 02.50 AM

+Read Replies (2)

Ankit Doshi

Creator of InsideIIM.com & The Kampus Konversations App.

By replacing high quality content with low quality content they won’t necessarily make new fans.

29 Aug 2016, 06.51 AM |

Ayush Srivastava

Have you seen the stats for the kabaddi league? Even the isl has shown decent numbers. Its a number based game, and I feel the article misses out on an objective discussion of the same. Its a numbers driven business, and Star will definitely come out of this, further in the green. And may end up promoting Indian sports a tad more, which is the need of the hour. And no, indian epl fans have never translated into indian football fans. So negative impact to indian football as such is zero.

29 Aug 2016, 06.12 PM |

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Comments
 

Sayantan Banerjee

I am not very sure if all your data is accurate because just today itself, on the 27th of August, the Manchester United versus Hull City match of EPL was shown live on SS4. I could watch the match without any HD subscription at all.

27 Aug 2016, 01.44 PM

+Read Replies (1)

Ankit Doshi

Creator of InsideIIM.com & The Kampus Konversations App.

I have mentioned in the post. The changes are due from October 1st. They are dedicating one SD channel SS4 for some matches till Sep end.

27 Aug 2016, 11.29 PM |

Ayush Srivastava

Ankit, the entire reason for the switch to select hd is so that the indian users also consume indian sports, like isl for example. So a newbie still gets to watch football and passionate epl fans move to select hd. For star it is a business opportunity to make money from subscriptions as well as increase viewership of domestic leagues for which they pay far lesser. So they are in a win-win situation with nothing to worry

29 Aug 2016, 02.50 AM

+Read Replies (2)

Ankit Doshi

Creator of InsideIIM.com & The Kampus Konversations App.

By replacing high quality content with low quality content they won’t necessarily make new fans.

29 Aug 2016, 06.51 AM |

Ayush Srivastava

Have you seen the stats for the kabaddi league? Even the isl has shown decent numbers. Its a number based game, and I feel the article misses out on an objective discussion of the same. Its a numbers driven business, and Star will definitely come out of this, further in the green. And may end up promoting Indian sports a tad more, which is the need of the hour. And no, indian epl fans have never translated into indian football fans. So negative impact to indian football as such is zero.

29 Aug 2016, 06.12 PM |