It was a rainy Tuesday afternoon when I embarked on my way to shop for the new beginning in my life which was pursuing an MBA from IIFT. I was quite sure about my destination, the big corner store in the law garden area with Pantaloons written on the top. Despite there being the plethora of brands inside the store I had my eyes set only on the likes of Van Heusen, Allen Solly, and Peter England. I personally believe that wearing fashionable and well sought-after clothes makes me more charismatic and personable, and in turn, more confident. The Aditya Birla Group has been leaving its imprint on my life for a long time now. From using an Idea sim card day in and day out, to wearing a Louis Phillip suit in interviews, I have now realized that I have had a close relationship with Aditya Birla Group. Another product of the Aditya Birla Group that has, despite me not knowing played an important part in my life is Ultratech cement. A couple of years ago my family was constructing a house in my hometown of Jaipur. I remember sitting beside the house watching it under construction and looking at the large sacks of Ultratech cement. Over three years have passed but there have never been any issues with the construction quality of the house. The Aditya Birla Group has created products that have reshaped the way I steer through and enjoy life. It is hard for an Indian to imagine a life untouched by an ABG product.
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