Tag Result : Brand Management
23 Stories

Branding In The Era Of Digital Media - Challenges And Opportunities

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Scott CookBranding, as a concept, was introduced post

How To Become A Brand Manager - All You Need To Know About Careers In Brand Management

Are you interested in becoming a Brand Manager? Do you see yourself designing go to market strategies for brands, doing market research, and managing a brand's reputation and social media

Personal Branding - The Future Of Branding

Why personal branding?In recent times, if you observe people like to engage with people (influencers and thought leaders) rather than a corporate brand and that number has been steadily rising

BJP’s 2019 Campaign: A Perfect Management Primer

India has just concluded its marathon seven phase general assembly elections 2019 and BJP has won an astounding majority on its own. In the last three months, India has seen

Political Branding In India | How Narendra Modi & The BJP Won 2014 Elections

What Is A BrandA brand is a name or  a symbol that helps a product/service or an organization to distinguish itself from others. Every brand has a story of its

Do You Have What It Takes To Be A Luxury Brand Manager?

Are you looking to pursue an MBA in the near future? Are you aware of the risk involved in career growth?Instead, why not pursue a course related to Luxury Brand

The Journey Of A Brand Manager At Kraft Heinz | Shruti Soumya, MDI Gurgaon

Shruti Soumya, an alumna of MDI Gurgaon, joined Kraft Heinz as a Management Trainee and has had the opportunity of working in 3 different cities, adapting and learning along the

Life Of A Brand Manager At Nykaa - Vibhuti Verma - Konversations On Retail And Marketing Careers

Make-up, e-commerce and marketing - sounds like a dream job for a young marketing professional, right? Vibhuti Varma​ lives this coveted life.In this video, she gets candidly shares with us