Branding In The Era Of Digital Media - Challenges And Opportunities
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Scott CookBranding, as a concept, was introduced post
Know Your Marketing Concepts? Prove It | Learning IRL By ABGLP
Do you eat, sleep and drink marketing? Do you enjoy analysing campaigns? Do you love building go to market strategies? Do you get excited about market research, segmentation and targeting?
How The Internet Changed The Way We Shop! ft. Prof Rajneesh Krishna, MICA
In this market-driven world, we're all consumers. Like it or not, everything you touch, feel, or use around you is a purchased commodity. We have come far from the ancient
Today's Youth Doesn't Mind Being Marketed To | GirnarSoft CMO - Gaurav Mehta
Mr Gaurav Mehta is the Chief Marketing Officer at GirnarSoft, the parent company of popular portal CarDekho. He shared insights into his journey into the world of Marketing, Sales and
Marketing Lessons From Bollywood - Konversations Unplugged #2
Ever noticed the similarity between a Karan Johar and a Yash Chopra film? The grand sets, gorgeous cast, glitz, glam and gold? Destination shoots, with special effects that make you
Marketing Lessons From 'The Martian' - How To Crack Marketing Internships Interview Effortlessly
The story of a man stranded on Mars, surviving for 2.5 years using his knowledge of science sounds boring on paper. You may think that this is a story for
Become Popular On Social Media By Active Social Listening
One day, Amara was shopping online. She found the perfect soundproof headphones for less than 1000 INR. She had been wanting to buy this for some time now. But unfortunately, when
From Neanderthal To An Evolved Social Media Superhuman - MICA
How and why did we become the dominant species? We aren't the fastest or the sharpest species on Earth. The answer lies in our instinct to socialize, interact and grow.