For CAT aspirants, especially for those interested in pursuing a career in Marketing, the names of two top B-schools immediately come to mind – IMT Ghaziabad and MICA. So, if you had to choose between these two management institutes, which one would you go for, and on what basis? Are these institutes really as elite
Aditya Birla Group (ABG) right from its inception in 1857 to its current operations in 2019 has strided a long journey. The organization has only been increasing its reach since then and become an indispensable part of life for millions of people all around the globe, including mine. Be it the brilliant advertisements of Idea
Louis Phillipe, a brand that signifies class and style, a brand that I believe inspires me. Be it a family function or an interview, Louis Philippe has everything that I look for. It was the year 2016, my sisters’s wedding was scheduled for the 16th of January. I was asked to anchor her wedding sangeet.
Part A: At the age of 8, my father took me shopping for clothes. We were in the nearby Peter England showroom. The shopping was supposed to be done for my father and while he was looking at shirts, I sat on a chair with a blank expression. Suddenly my father had an idea. I
“What an idea Sir Ji!” This was my very first conscious interaction with the brand. And it was around the time when I was in my school days! Idea campaign was one of the most successful advertisement campaigns in the last decade! Days pass by, we all grow up. I was born and brought up
Part A: During the first month of PGDM at IMT Ghaziabad, I met a lot of new people from different backgrounds, various states across India with varying value systems and discipline. Then one day, a new admission walked in to class. He introduced himself and the whole class went into gasp. His surname was Birla.
It was the year 2014, I was participating in the Pole Malkhamb event for Sri Sathya Sai University’s annual sports and cultural meet. Me and amy team had been preparing for months to put up a good show. One of the highlight stunts required me to do s somersault from a 12 feet high wooden
Being born into a business family, I was always fascinated by the big business empires, wondering often as to how they work in such a magnanimous scale and how do they manage their operations countrywide, constantly remaining competitive and adaptive to an ever changing business environment. The Business empire that caught my attention the most
Part A It is amazing how some things have an impact on your life and you don’t recognize it until years later. As a kid, I used to wear American Eagle t-shirts all the time and as I grew up I started wearing Louis Philippe casual shirts during my undergrad. Later, when I set out
I was born in Muzaffarpur Bihar and grew up in West Bengal, Odisha, Uttar Pradesh, Chattisgarh, Madhya Pradesh and few more States. It was due to my father profession. He was in private company which handled the logistics of other companies. Generally those companies were cement industries. While all these transfers and different states we