Market Research
Qualitative Vs Quantitative Research - My First Marketing Survey Experience
What makes a good marketeer? Is it just about STP and the 4 Ps? Well, these concepts indeed form the crux of marketing, but one can't do it without understanding
IIM Lucknow’s Marketing Research Fest – INDEX’17
In continuation to the saga of excelling over the bars of Market Research, INDEX’17, IIM Lucknow’s annual MR fest (INDEX - the acronym for Information through Disguised Experimentation) added another
How To Prepare A Brief - Market Research Made Easy
This is a semi-hypothetical case study created in order to teach the concept of making a brief.
Consumer Market Research - Konversations Cafe With Utsav Mamoria and Ankit Doshi
In this episode, we meet Market Researcher and Konversations Course Creator Utsav Mamoria and jam with him about the interesting world of research. Ankit Doshi, the Creator of InsideIIM.com and
Why Men Buy Lingerie - Strategy With RS
Sales data indicates that up to 25% of purchase of lingerie, over Internet, is done by men.
Any “Idea” What I did This Summer?
I was too desperate to find my name in the list of selected candidates on the notice board. Three good companies were already done with their processes taking 16 of
Industry Insider: The Workings Of A Research Agency
As students, the one thing we aren't exposed to during our curriculum is the inner workings of companies. Yes, we do have 'industry interactions' and 'industry visits' but they don't
