Men are from Mars and Women are from Venus. This is the epigram we all have come across in our life. Gender has turned out to be one of the most debated discussions, renegotiating across cultural, social, political and commercial realms. However, in this era of post-millennials, consumers are upbrought with increased tolerance for non-traditional
In a country where a baby is born in every 2 seconds, merely uttering the word ‘Sex’ is considered as a taboo. Often, Marketing and Advertising firms face this challenge of advertising a product which is a taboo. On one hand we products such as Condoms and Menstrual Pads which are often disregarded by the
Netflix or School/ College/ Work? You chose Netflix right? We all do! That’s okay. Entertainment is always more, well, entertaining, right? Why do people prefer entertainment over education? How do education brands overcome this issue? Some candid conversation on the education sector, Bollywood and marketing in Part 2 of this series, in conversation with Diptakirti
“Katappa ne Baahubali ko kyun mara?” A question that vexed and irritated us for the longest time. But it made a place in public consciousness. At one point some time back, we were quoting this question at every other opportunity. If only to exclaim on its uselessness. WhatsApp messages, memes, Facebook statuses. It was everywhere.
Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!)Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai… these are probably the films you’d end up watching. Want to see gritty reality? Anurag Kashyap is the answer! It’s almost like each director or
The story of a man stranded on Mars, surviving for 2.5 years using his knowledge of science sounds boring on paper. You may think that this is a story for sci-fi fans, or geeks. And yet Matt Damon starring, “The Martian” became a box office hit. It closed on $500 Mn globally, before it even
How are women portrayed in advertisements and media? Why are they portrayed that way? What do we get to know about a society from what it chooses to watch on TV or read in books or see in its ads? One way to understand this is through Semiotics. In this video, we have Prof Harmony
Haats, Melas, Puppetry, Mandis – Rural Marketing Promotion Strategies – Deepika Mallyk, IIM Bangalore
Approximately 75% of Indian population resides in villages. Hence for many brands, rural markets are gaining importance. Most the consumer brands such as HUL, ITC, and Dabur which got saturated in urban areas are trying to spread their presence in every luke and corner of Indian villages. What are the tools these brands use to
Wikipidea cites Brand extension as ‘a marketing strategy in which a firm marketing a product uses the same brand name (and associated brand personality) in a different product category. A product line extension is the use of an established product brand name for a new item in the same product category. Line Extensions occur when
Author’s Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read posts. Any comments or suggestions for the next topic are welcome. Cheers! Native advertising refers to a form of disguised advertising.