TAPMI BrandScan’13 – The Annual Market Research Fair
The Annual Market Research Fair, BrandScan of TAPMI, Manipal concluded at Phoenix City Centre, Bangalore on November 10, 2013. The 21st edition, debut in Bangalore, turned out to be a grand success. Starting with Kundapura (rural format) on October 27th, followed by Manipal (semi urban format) on October 28th, BrandScan extended its reach to urban youth and family demographics with Bangalore (mall format) on November 9th and 10th.
With a staggering rise in the footfall from the last year and the quality of the event multiplying manifold, BrandScan is moving from strength to strength. BrandScan has a unique way of eliciting unbiased and natural responses through the use of disguised games. The concept of ‘disguised games’ was cleverly crafted in the games and simulations this year. The games were designed to subtly study the behaviour and preferences of the participants to elicit the genuine information in a market research. The USP of BrandScan is that it serves as a platform for both learning and entertainment.
10 Projects were carried out by the students in this market research from companies like ICICI Lombard, ITC notebooks, DCB Bank, Amul, Bombay Stock Exchange, Perfetti, Piaggio, Hercules Group and Archetype Entertainment.
Kundapura (Rural Format)
After the promotional Road Show on October 21st, 2013, BrandScan at Kundapura officially inaugurated on October 26th. TAPMI’s social responsibility to the community took forefront for the initiation of this mega event. ‘Women Empowerment’ drive by member of POWER (Platform of Women Entrepreneurs) was conducted in association with the Syndicate Bank and co-sponsored by The English Academy.
The later part of the day found the lighter side with events like Kids Got Talent, Hogathon and Dance Masti. A mimicry show by Mr. Manjunath Kundeshwar tickled the funny bone of the young and the old. Adrenaline pumped through veins when RDX, Mangalore displayed jaw dropping stunt expertise in the Bike Stunt Show. Prizes, more than Rs. 50,000 were given all throughout the day. Other than the above mentioned names the events were sponsored by Lenovo, Yashaswi, Malpe Fisheries, Style Hub, Fashion Court and Top Way.
The day witnessed a footfall of more than 7000 people which is a confirmation of how popular BrandScan has become in a small town like Kundapura.
Manipal (Fair Format)
On 27th October 2013, Dr. H.S. Ballal, Pro-chancellor, Manipal University inaugurated the event in the presence of Dr. R.C. Natarajan, Director, TAPMI. He visited the project stalls and congratulated team TAPMI-BrandScan for the effort.
To attract different demographics the day was nestled with a plethora of events like
- Kids Got Talent, Balloon Painting
- Brand Quiz
- Mad Ads
- Dance Competition-Zest
- Fashion show-Panache
- WGSHA organized a food festival where delectable delicacies were served all throughout the day.
Each event turned out to be more impactful than the previous one and it becomes extremely hard to access which is the prime event of the day. Participants of the events included students and professionals from Mangalore, Manipal and Udupi. The capacity crowd at Manipal KMC Greens is a testament of BrandScan’s success. Pantaloons sponsored Panache, the fashion show, which was the last event of the day.
Bangalore (Mall Format)
Bangalore was the whiff of freshness in BrandScan’s book of unparalleled achievements. A huge challenge in a completely new arena, Bangalore was considered both as a colossal challenge and a privileged opportunity. And with its successful completion, BrandScan tasted triumph like never before. Bangalore’s Pheonix City was home to added festivities on the weekend after Diwali.
This year BrandScan featured –
- Battle Corp – Battle of the bands. A rock music competition exclusively for the corporate professionals. Batlle Corp transcended music dipped in melody and rhythm beyond limits.
- Hit the Floor – Freestyle group dance competition saw mesmerizing dance performances. Dance groups proficient in various dance forms, moved the spectators and the judges with their sensational acrobats and graceful expressions of art.
- Open up – An open mic event, where everyone was encouraged to display their artistic prowess.
- Kids Corner – A place for kids to indulge in all creative pursuits.
- Fun Games – Engaging fun filled activities all day.
All events are directed keeping in mind the demographical needs for the research projects. Bangalore registered maximum footfall ever (over 30,000) and the quality and quantity of samples collected in the metro is impeccable. It validates the fact that BrandScan is an extremely lucrative alternative to the traditional methods of market research.
BrandScan is bringing out something new every year to the table. It is growing in size, stature and visibility. Radio City, The Hindu, Udayavani had covered the event. This attribute makes it a very formidable option to choose from other market research companies. It is also instrumental in cultivating management acumen across every TAPMI student.