Let us shift to Google & Twitter. More & more people are consuming content on their mobile screen. And loading of content takes an eternity – I mean 3- 10 seconds. But for Millennial it is an eternity too long!
Google & Twitter are partnering to create a web link & article storage system that would load the content in a few milliseconds - in a blink of an eye!
Twitter has already squeezed out precious seconds from ‘live broadcasting. Periscope empowers each one of us to live broadcast events around us – uncensored & instantly! BTW even live broadcast is actually a ‘delayed’ telecast to ensure that faux pas similar to ‘Janet Jacksons wardrobe malfunction’ does not get broadcast ‘live’ into peoples living room. There is always a ‘delay’ of up to 5 seconds even in live broadcasting!
Business lesson for us: This is an era where ‘speed’ of delivery of service will impart competitive advantage. It will be measured in milliseconds. That’s the level of service your company has to prepare to deliver.
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In this series, Rajesh Srivastava, Business Strategist and Visiting Faculty at IIM Indore gives you a regular dose of strategy case studies to help you think and keep you one step ahead as a professional as compared to your peers. Rajesh is an alumnus of IIM Bangalore and IIT Kanpur and has over 2 decades of experience in the FMCG industry. All previous Strategy with RS posts can be found here
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