Titan Elevate: Clash of the Titans at IIM Shillong

The IIM Shillong campus evaluation round of Titan Elevate was held on 22nd September, 2014. Titan Elevate is a thought-provoking case-study competition for B-School students from esteemed MBA colleges across India. It strives to equip fresh talent to face tomorrow’s business challenges. Four teams were shortlisted for the campus evaluation round. Each team excelled in terms of innovative solutions provided in their presentations which were followed by a challenging Q&A session by the panellists.

The Panellists present on campus were Mr. Alokedeep Singh who manages the e-commerce business at Titan Company Ltd., Mrs. Lakshmi Toshniwal, experienced talent acquisition leader at Titan, and Mr. Sourojit Ghose, an alumnus of IIM Shillong, from the Human Resource Department at Titan. The panellists were impressed by the efforts the teams had put in for research, which enabled them to pull off unique, effective and well-rounded solutions. The teams were appreciated for the depth in coverage provided by their presentations.

After the nail biting competition, Team ‘2 Pe 1 Free’ who had put forth the factors that influence avenues in emerging markets, came out as the campus winner at IIM Shillong.

The other teams in the competition, which predominantly focused on rural market penetration, were the ‘A Wingers’, ‘The Mystics of Mawphlang’ and ‘Symphony’.

Team ‘2 Pe 1 Free’ now have to gear up for the national level round, which will be conducted in Bangalore.

“The experience at Titan Elevate was fantastic. It provided some great learning opportunities. And to have actually won the event, it was like the icing to the cake. Elevate has “elevated” my confidence and has left me and my team elated!”                                           – Saket Hawelia, Member of Team “2 Pe 1 Free”, IIM Shillong

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