Twin Honor for IIMB Professors at Prestigious Global Case Writing Competition



Case studies written by two professors from IIM Bangalore have won the second place and an honorable mention in the prestigious 2014 NextBillion Case Writing Competition.

IIMB Professor G Shainesh and Case Writer Suhruta Kulkarni have won Second Place in the 2014 NextBillion Case Writing Competition. Additionally, IIMB Professor U Dinesh Kumar and Case Writer Menaka Rao have won Honorable Mention.

This is the fourth NextBillion Case Writing Competition, which recognizes and publishes the best-written case studies about business strategies aimed at alleviating poverty, especially at the base of the pyramid (BoP). This year’s competition attracted 52 entries representing 34 universities and 15 countries.

All 2014 winning cases have been added to GlobaLens’ Base of the Pyramid Collection, ( one of the largest available from any publisher. Each will be marketed to top business schools worldwide for adoption in business courses.

The case study that won the second place is on ‘Narayana Nethralaya: Expanding Affordable Eye Care’ ( and has been authored by Professor G Shainesh, Professor of Marketing and Chairperson of the Executive Post Graduate Programme in Management at IIMB, and case writer Suhruta Kulkarni.

The case study that won an Honorable Mention is on ‘The Jaipur Foot: Challenges in Leading a Free Service Organization’ ( and has been authored by Professor U Dinesh Kumar, Professor of Quantitative Methods & Information Systems, IIMB, and case writer Menaka Rao.

Scott Anderson, Managing Editor of the NextBillion network, said: “The winning cases reflect the real-world challenges and solutions of today’s for-profit businesses and non-profit entities, investors, and government stakeholders who are harnessing business acumen to blunt poverty.”


About NextBillion

NextBillion is the premier blog and online resource on market-based approaches to poverty alleviation. Operated by the William Davidson Institute at the University of Michigan, NextBillion acts as a discussion forum and knowledge base for business leaders, social entrepreneurs, NGOs, policy makers, and academics interested in business strategies that improve the lives of those at the BoP – the world’s approximately four billion low-income producers and consumers. As a diverse online community, NextBillion recognizes and nurtures the vital link between academia, practice and policy with regard to enhancing understanding about enterprises that improve the lives of those at the BoP.

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