How Relevant Will Facebook Be Despite Instagram’s Rise? – Shubham Khurana, Manager, Facebook, Ex-HUL

In this video, Shubham Khurana, Client Solutions Manager at Facebook, Ex-Treebo, Ex-HUL, XLRI Alum talks about the future of Facebook. He also touches upon careers after MBA.

Summary Of The Video
Shubham answers questions around the future of Facebook as a marketing channel. With the average user age on Facebook going up, and younger users shifting to Instagram, the future of Facebook may look bleak. Shubham tells us the difference between the core offerings of Instagram and Facebook. He shares how Facebook remains relevant.

Further, he answers questions around career paths after MBA. He talks about a typical day in the life at HUL while he was in marketing and sales. He shares how sales were hard work, traveling to see clients and vendors, and working on the ground. He talks about how marketing involves decision making and strategy. He talks about shifting verticals and moving to a new career path and just how one can achieve that. If you’re curious about working at Facebook or HUL, this is for you.



Key Takeaways
1. There are 2 ways to get into a career of your choice – through b-school or after gaining significant industry experience.
2. Sales is a demanding role that teaches you the basics of the industry you’re in.

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