On Importance Of Influencer Marketing And Distribution Strategy – Sumita Rajan, Product Manager, Britannia

Sumita’s journey from bags to bikes to biscuits (Skybags, Hero Honda & Britannia) has taken her across India. She talks about the contrast in rural and urban buying behaviours that she encountered in her journey. Here’s a glimpse of her session at Hard Rock Cafe, Bengaluru.

 

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