From Kala Niketan To Amazon – The Evolution Of Market Space – MICA

Where do you shop these days? Lifestyle or Myntra? Crossword or Amazon? Doesn’t the shopping behaviour these days make you think how and why this shift happened? Online shopping is convenient, isn’t it? And quite light on the wallet too. I mean, you can get e-books for as low as Rs 12 sometimes! Even chocolates are more expensive than that. How do you compete with something like that?From being Feudal to almost Egalitarian, the market has evolved manifold. And Prof Rajneesh Krishna, from MICA, explains this shift from traditional to modern retail in this video. In the world of Amazons, where do traditional shops stand? Watch the video to know more!

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