Marketing Lessons From Bollywood – Konversations Unplugged #2

Ever noticed the similarity between a Karan Johar and a Yash Chopra film? The grand sets, gorgeous cast, glitz, glam and gold? Destination shoots, with special effects that make you want to attend weddings and dance the nights away?

The magic of these movies lie in SRK (no one can really replace SRK in a Karan Johar movie, can they?) romancing the lovely ladies. It lies in the imagery of family, culture, and emotional drama. But sometimes, don’t you think Karan Johar movies are like brand Yash Chopra on steroids? Diptakirti Chaudhuri, Head of Marketing, Manipal Global Education Services thinks so. Dipto is a self proclaimed Bollywood junkie and some cool things to share…

In this podcast, he discusses marketing, Karan Johar movies, and lots more…

Find the entire series here.

In this candid Konversations #Unplugged podcast with Diptakirti Chaudhuri, Head of Marketing, Manipal Global Education Services, find out all about the business of Bollywood, marketing fundas, our favourite films and film makers. Figure out some deep WHYs from our favourite movies in this podcast.

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