Marketing Lessons From Bollywood – Konversations Unplugged #3

Gangs of Wasseypur, Dev D, Gulaal, NH 10…these movies paint a specific picture in our heads…

Most of us think of grit, reality and the world we live in right? Because that is the unique perspective of Anurag Kashyap and his brand of films. We see films that show us the lifestyle of lower income groups in the country. We see films set in modern day rural areas. We see inequality, anger, survival and so much more in these films.

Most often than not, that’s the reason we watch these films. But the question is, if you do not make mainstream films that people will flock to watch, how do you market your film? What about that pesky thing called ROI? Diptakirti Chaudhuri, Head of Marketing, Manipal Global Education Services as well as an avid film lover, has deep insight into the subtle differences that various film makers include in their marketing strategy.

Check out the entire series here.

In this candid Konversations #Unplugged podcast with Diptakirti Chaudhuri, Head of Marketing, Manipal GLobal Education Services, find out all about the business of Bollywood, marketing fundas, our favourite films and film makers. Figure out some deep WHYs from our favourite movies in this podcast.

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