The Portrayal Of Women In Media Through The Lens Of Semiotics – MICA

How are women portrayed in advertisements and media? Why are they portrayed that way? What do we get to know about a society from what it chooses to watch on TV or read in books or see in its ads? One way to understand this is through Semiotics. In this video, we have Prof Harmony Siganporia from MICA explaining how women are portrayed in Media using Semiotics as a tool. Semiotics is the study of signs and symbols as elements of communicative behaviour and uses elements such as language, culture, class, caste, religion, etc to understand the finer nuances of marketing and advertising. Well, watch the video to know more about the depiction of women in media, Semiotics and why it is a core module at MICA.


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