(Edit: This is a teaser for the new MBA Live! series on InsideIIM. Afzal Hussain from IIM Calcutta with help from a few academicians in his institute will be taking you through the MBA journey as he sees it)
15 October, 2012
3 minutes Read
MBA Live! Series - Afzal Hussain - Teaser
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Comments
Harveen Singh Johar
It can never do so in India, however good the strategy might be. In Indian consumers mind, bar and cafe are two different places. Plus, excise department and other wanted/unwanted hassles might not be worth to make the effort.
19 Aug 2015, 01.48 PM
Rajesh Srivastava
Harveen Johar. Yes in India it appears difficult to implement the 'wine & beer' because an establishment requires permit issued by the government to serve alcoholic beverages. Through this post I was attempting to make a larger point - How a company defines the business it is in, will define the direction & opportunities it will pursue. For instance Starbucks seems to have decided it wishes to be in Beverage business. And hence it is pursuing a path in which it is 'beta' testing the concept of serving wine & beer too during evening hours. Before taking any major shift in strategic directions it should be 'beta tested' & that is what it has been doing. It is also striving to localize the wine & beer selection to suit the local taste. Lesson for us: In India they may not introduce 'wine & beer' but they could launch any of the popular beverage form Indian menu - lasssi, mango panna, numbi pani, kalla khatta etc.
20 Aug 2015, 10.16 AM
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Comments
Harveen Singh Johar
It can never do so in India, however good the strategy might be. In Indian consumers mind, bar and cafe are two different places. Plus, excise department and other wanted/unwanted hassles might not be worth to make the effort.
19 Aug 2015, 01.48 PM
Rajesh Srivastava
Harveen Johar. Yes in India it appears difficult to implement the 'wine & beer' because an establishment requires permit issued by the government to serve alcoholic beverages. Through this post I was attempting to make a larger point - How a company defines the business it is in, will define the direction & opportunities it will pursue. For instance Starbucks seems to have decided it wishes to be in Beverage business. And hence it is pursuing a path in which it is 'beta' testing the concept of serving wine & beer too during evening hours. Before taking any major shift in strategic directions it should be 'beta tested' & that is what it has been doing. It is also striving to localize the wine & beer selection to suit the local taste. Lesson for us: In India they may not introduce 'wine & beer' but they could launch any of the popular beverage form Indian menu - lasssi, mango panna, numbi pani, kalla khatta etc.
20 Aug 2015, 10.16 AM