Shoppers Stop realising this 'pain point' of its shoppers decided to leverage technology to reduce it.
It has launched an Augmented Reality based Dressing room.
This room contains a Magic Mirror in which a shopper can ‘view’ herself adorned in new dress along with the accessory - without having to physically try them on.
View the reference CISCO video below. (Disclosure: This may not the solution which Shopper’s Stop has implemented.)
Business Lesson for us?
1. Identify Customer 'Pain' points.
2. Devise a solution, which will either reduce or eliminate them.
3. Explore the possibility of using technology in both identifying & then drawing up plan to either reduce & / or eliminate them.
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In this series, Rajesh Srivastava, Business Strategist and Visiting Faculty at IIM Indore gives you a regular dose of strategy case studies to help you think and keep you one step ahead as a professional as compared to your peers. Rajesh is an alumnus of IIM Bangalore and IIT Kanpur and has over 2 decades of experience in the FMCG industry. All previous Strategy with RS posts can be found here
Comments
harshad sachani
Its great to see the growth of new technologies but there are a lot of customer needs when it comes to trying clothes which I call "feelers" such as comfort in the fabric, how it feels to wear it, etc.
25 Nov 2015, 12.47 PM
Rajesh Srivastava
Harshad you have a point. This technology can help shoppers short list & then they can try 'physically' try the shortlisted options. It will be more convenient.
25 Nov 2015, 09.27 PM